Our Services

Basic Marketing Research Analytics
  • Awareness, Trial, and Usage (ATU) Studies
  • Concept Testing Research
  • Package Testing
  • Product Testing
  • Brand Testing (Brand Equity)
  • Customer Loyalty ( satisfaction, Commitment, Experience)
  • Lost Customer Assessment
  • Employee Loyalty ( satisfaction, commitment)
  • Ideal product ( Concept product fit)
  • Advertising Research ( Ad efficiency)
  • Promotional effectiveness
  • Risk Assessment ( Inferior product)
  • Election Research
  • Digital Analytics (detecting new trends early, and optimising products and pricing)
Advanced Analytic Services
  • Choice Modeling
  • Volumetric Forecasting
  • Demand Forecasting ( Cannibalization, complimentary, line-optimization)
  • Economic Analysis (Feasibility Analysis, Impact Analysis, Econometric Modeling)
  • Customer Satisfaction Surveys
  • Segmentation
  • Pricing Research
  • Predictive Analytics
  • Text Mining
  • Mix Modeling
  • Sales Forecasting and Sales Modeling
Consulting