Basic Marketing Research Analytics
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Awareness, Trial, and Usage (ATU) Studies
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Concept Testing Research
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Package Testing
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Product Testing
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Brand Testing (Brand Equity)
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Customer Loyalty ( satisfaction, Commitment, Experience)
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Lost Customer Assessment
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Employee Loyalty ( satisfaction, commitment)
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Ideal product ( Concept product fit)
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Advertising Research ( Ad efficiency)
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Promotional effectiveness
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Risk Assessment ( Inferior product)
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Election Research
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Digital Analytics (detecting new trends early, and optimising products and pricing)
