Basic Marketing Research Analytics

• Awareness, Trial, and Usage (ATU) Studies
• Concept Testing Research
• Package Testing
• Product Testing
• Brand Testing (Brand Equity)
• Customer Loyalty ( satisfaction, Commitment, Experience)
• Lost Customer Assessment
• Employee Loyalty ( satisfaction, commitment)
• Ideal product ( Concept product fit)
• Advertising Research ( Ad efficiency)
• Promotional effectiveness
• Risk Assessment ( Inferior product)
• Election Research
• Digital Analytics (detecting new trends early, and optimising products and pricing)