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Services

Advanced Analytic Services​

  •  Choice Modelling
    Analysis of consumer preferences and choice behaviour.
  •  Volume & Demand Forecasting
    Estimation of future demand, sales volumes, and market trends.
  •  Economic Analysis
    Analysis of economic data to support strategic and business decision-making.
  •  Customer Segmentation
    Segmentation of markets into homogeneous groups based on behavioural and demographic characteristics.
  •  Pricing Analysis & Predictive Analytics
    Price optimisation and outcome forecasting based on data-driven models and analytics.
  •  Text Mining
    Extraction of insights and patterns from large volumes of textual data (e.g. surveys, reviews, social media content).
  •  Mix & Sales Modelling
    Analysis of the contribution of products, channels, and activities to overall sales performance.

Marketing Research Analytics

  • Awareness, Trial & Usage (ATU)
    Measurement of product or service awareness, trial, and usage.
  •  Concept, Product & Package Testing
    Evaluation of concepts, products, and packaging before or after market launch.
  •  Brand Research
    Assessment of brand image, positioning, and perception within the market.
  • Lost Customer Assessment
    Analysis of customer churn drivers and identification of opportunities for re-engagement.
  •  Employee & Customer Loyalty
    Measurement of satisfaction, loyalty, and engagement with the organisation or brand.
  •  Advertising & Promotional Effectiveness
    Evaluation of the performance and impact of advertising and marketing campaigns.
  • Digital Analytics
    Analysis of user behaviour and performance across digital channels.
  •  Risk Assessment
    Identification and evaluation of potential risks at business and organisational level.
  •  Election Research
    Analysis of electoral trends, voting intention, and political behaviour.
  •  Ideal Product Development
    Design and optimisation of products based on market needs and consumer preferences.

Intelligence & Risk Analysis Services

  • Analytica Market Research provides specialised services in strategic intelligence and risk assessment.
    These services are based on the collection and analysis of information from open and trusted sources, aiming to support timely and informed decision-making for organisations, businesses, and institutions.
  •  Intelligence & Risk Analysis
    Systematic identification and mapping of risks and threats, assessment of likelihood and impact, scenario development, and targeted recommendations for effective risk mitigation and management.
  •  Political & Social Analysis
    Monitoring of political and social developments, analysis of trends, public discourse, and risk indicators affecting the business, institutional, and social environment.
  •  Geostrategic Analysis
    Analysis of international and regional developments and their implications for industries, markets, supply chains, and investment decisions.
  • Corporate Due Diligence
    Assessment of partners, suppliers, and business entities in relation to regulatory, reputational, and operational risks, supporting strategic partnerships and investment decisions.
  •  Crisis & Reputation Management
    Early identification of potential crises, impact assessment, and support for strategic and communications-led crisis management in high-risk environments.
  •  Strategic Intelligence Dashboards
    Visualised data representations combining research insights, intelligence analysis, and risk indicators to enable fast, evidence-based decision-making.
  • Open Source Intelligence Reports
    Collection, cross-verification, and analysis of publicly available information from media, social platforms, and official databases, with a strong emphasis on documentation, verification, and reliability.

Consulting Services

  • Strategic analysis and advisory guidance for politicians, organisations, and businesses, supporting informed decision-making and the development of effective strategies in complex and evolving environments.

Certifications & Professional Standards

Analytica is:

A registered member of the European Society for Opinion and Marketing Research (ESOMAR).

A member of the Cyprus Association of Market Research and Polling Enterprises (SEDEAK).

We strictly adhere to international ethical guidelines and codes of conduct in data collection and management.
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